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I'm Travis and I take a holistic approach to design based on my client’s needs and job specification.

This allows me to examine all parts of a project, and understanding and accounting for how they connect. Great content will fall apart if the visuals are poor. And equally, the best-looking website in the world doesn’t do anything if it isn’t highly usable. By this method, I’m able to identify and solve issues before they become problems.

Design, technology, performance and business impacts are major considerations from my standpoint. These elements can be further broken into other procedural steps as I manage planning, research, content and messaging, UI design, UX design, visual design, development, testing, training, and feedback.

UX Web Design Consultant & Creative Director